Call Tracking allows you to monitor calls from your website and know exactly what advertising activity brought them there; whether it was from another website, Google or your own paid search effort.
So no more will you need to guess how your caller has found you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any company that spends money on advertising across multiple channels. Clients with AdWords have an intrinsic need to monitor the calls that are relevant to their keywords, to be able to comprehend which keywords provide call conversions. phone tracker With no visibility of telephone conversions, it’s not really possible to work out if your investment in the keywords on your portfolio is providing value or not. Is just tracking AdWords telephone conversions ?
Most customers are looking to monitor not only PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system such as Call Conversions Tracking comes in, as it lets you see your ROI for every one of these vital channels not just Google PPC. This can be essential actionable data letting you optimise the effectiveness of all your marketing channels, crucial to the success of any business.